Johan & Leif Olsson, Stockholm locals, craved removing the burden of lingering hangovers or lost memories from a night with friends. With this in mind, they created a series of elevated mineral water based soft drinks and joined forces with Unilever as a part of their ‘Made Local’ program. They hoped to develop a brand identity and packaging that would invite people to enhance their party experience by drinking something that would lift them up & spark a long-lasting good time.
BRAND IDENTITY • ILLUSTRATION • PACKAGING
